Media Masters Publicity specializes in personalized service, thoughtful, results-oriented publicity campaigns, and creative thinking that makes the books and authors we represent stand out in a very crowded arena.

Established in 1998, Media Masters has had the honor of working with a vast array of publishers, authors, and titles — including many New York Times bestsellers, National Book award nominees, Printz award-winners, and Caldecott medalists. Our stellar reputation is built on our commitment to excellence and passion for books.

Why Media Masters?

  • Seasoned professionals with decades of experience
  • Extensive and long-standing relationships with print, online, and broadcast media
  • In-depth knowledge of independent bookselling community
  • Collaborative and innovative campaign design and execution
  • Friendly, focused, and flexible

Our Services

Never a believer in mass-produced publicity plans or a cookie-cutter approach, our focus is on designing a customized strategy for every client and every title to ensure the most extensive exposure, the biggest results.

Collateral Materials
Author Tours
Print, Online, and Broadcast Media
Television Satellite Tours and Radio Media Tours
Social Media Campaigns
School and Library Outreach
Imprint Launches
Special Events
Influencer Campaigns
Media Training


"Media Masters has been our agency of record for nearly 14 years and their deep knowledge of the industry, strategic thinking, off-the-charts creativity, and totally buttoned-up execution has helped our business grow immeasurably. They are always willing to jump in with advice, expertise, or a helping hand and I consider them to be an invaluable member of my team. Plus, Tracey and Karen are wonderful people to work with and I know that they care deeply about my publishing program."

Ruth Chamblee, Director of Marketing at National Geographic Kids Books

"I would highly recommend Tracey Daniels and Media Masters Publicity to any author looking to supplement their in-house publicity or explore new opportunities. Tracey and her team are extraordinarily creative, savvy, and tenacious publicists. They have achieved incredible result for my clients, including playing an instrumental role in the PR campaign for a Newbery Honor winning book, They are an absolute joy to work with."

Jill Grinberg, Jill Grinberg Literary Management

“Anderson’s Bookshops has been working with Media Masters for years and I cannot think of another partner in the children’s book landscape who knows us better and works with us to create unforgettable events, both in-store and in schools. Media Masters is a dream to work with because of their attention to detail, creativity and a goal to always creating joy, fun, and learning from authors and books."

Becky Anderson, Co-Owner Anderson's Bookshop & Anderson's Bookfair Company