Clients, booksellers and reviewers frequently describe Media Masters as “creative,” “smart,” “flexible” and “easy to work with.” Find out more about our team of seasoned publicity professionals below.

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Our Team

Tracey Daniels

Tracey Daniels is the Founder and Senior Partner of Media Masters Publicity. Tracey has more than 28 years of children’s book publicity experience. Tracey’s focus is managing successful, best-selling and award-winning publicity campaigns and author tour strategy.

After receiving her bachelor’s degree in Secondary English Education from Indiana University of Pennsylvania, Tracey realized her true passion was working with books and authors. In 2020, she completed a certificate in Digital Marketing, Social Media and Online Public Relations from Western Carolina University. Tracey is also recognized as a CNP (Certified Nonprofit Professional) from the Nonprofit Leadership Alliance and Western Carolina University.

After living in both the Philadelphia and Chicago area, Tracey and her family moved to Tryon, NC (population: 1500). She lives with her husband and three corgis, Bilbo Waggins, Maisy Mouse and Oscar Wilde. She is a proud member of the historic Lanier Library, one of seventeen “membership” libraries in the country (only 0.2 miles from the MMP office).

Karen Wadsworth

Karen Wadsworth, Partner of Media Masters Publicity, LLC, has over 20 years of marketing, publicity, sales and business development/business management experience. In addition to managing publicity campaigns for many best-selling and award-winning titles, she also heads up the firm’s radio and television satellite tour division, Media Masters Broadcast. Karen is also responsible for the business management of the firm.

Still easily star-struck when meeting her favorite authors, her initial career of choice in elementary school was to become a librarian, although she ultimately received her bachelor’s degree in Marketing with a minor in Economics from Indiana University of Pennsylvania. Karen is an avid triathlete and lives in Kingwood, TX near the shores of Lake Houston — and her local library.

Casey Blackwell

Casey Blackwell, Senior Publicist and Digital Media Specialist at Media Masters Publicity, LLC, received a bachelor’s degree in English from Yale University in 2012. A voracious reader, she launched a young adult review blog in 2010, which introduced her to Media Masters and served as a primer on the best ways to leverage social media and technology. After graduating, she interned with MMP before joining the firm full-time in 2013.

Though Casey initially intended to pursue journalism, a college internship in publishing acquainted her with a field better suited to her lifelong love of books. At Media Masters, she manages all aspects of book publicity campaigns, with a special focus on digital platforms and YA – which remains her favorite genre. She lives in Virginia with her two chiweenies, Luna and Sirius.

Karen Engler

Karen Engler, Lead Booking Manager for Media Masters Broadcast, is a 24-year industry vet and book publicist. She has an excellent working knowledge of the media as well as vast experience with books from all genres including lifestyle, non-fiction, cookbooks and children’s titles. She has an uncanny knack for creating effective pitching angles and has hundreds of trusted relationships with producers and editors across the country. Karen lives in the Bay area, just outside San Francisco.